About
A research firm focused on B2B technology.
Where the network came from
Since 2022, our researchers have interviewed technology buyers and executives to understand how B2B technology decisions are made. That work gave us two things: a disciplined method for primary research, and a network of senior technology leaders we have spoken with and vetted ourselves.
Today we apply both for research and advisory firms, and for technology companies that need an independent view of their market.
What we believe
Three principles.
01
First-hand evidence beats assumption.
A conversation with the person who made the decision is worth more than a model of what they might have done.
02
Fewer, better sources beat volume.
We would rather introduce three experts we can vouch for than thirty we cannot.
03
Say what the evidence supports.
Our reports separate what we found from what we infer, and say how confident we are in each.
Where we work
Our research team is based in Bengaluru. Client service runs through US business hours.
Get in touch.
Tell us about the question you are working on.
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