- What we do
- We interview buyers from recent won and lost deals, including those who will not take a call from your team, and analyze what drove each decision.
- You receive
- Interview transcripts, a quarterly analysis of decision drivers, and specific implications for product, pricing, positioning, and sales.
- Useful when
- Win rates slip against a particular competitor, before a pricing or packaging change, or as a standing quarterly program.
02
GTM Diagnostic
When growth slows, every function has a theory. Few have evidence.
- What we do
- We interview buyers, prospects, and former customers in your market, and review what they tell us alongside your pipeline and win-rate data to locate where the go-to-market is underperforming: positioning, pricing, targeting, or execution.
- You receive
- A diagnostic report, the evidence behind each finding, and a short list of changes in order of expected impact.
- Useful when
- Before annual planning, after a leadership change, or when growth stalls without an obvious cause.
03
Account Intelligence
Priority accounts deserve more than a list of names and a technology export.
- What we do
- Our researchers build a current view of each priority account: the initiatives under way, what might prompt a purchase, who is involved in the decision, the technology already in place, and likely timing.
- You receive
- Researcher-written account briefs, refreshed on an agreed cycle, in a format your account teams can use.
- Useful when
- You are running a named-account program, entering a new segment, or planning for a small number of large deals.
38%
Average increase in qualified pipeline across five client programs, each measured against the client's previous quarter.
Results depend on market, sales capacity, and starting point.
Tell us which decision you are trying to make.
A pricing change, a competitor you keep losing to, a segment you want to enter. Start there, and we will tell you what evidence would settle it.
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