GTM Diagnostic

When growth slows, every function has a theory. Few have evidence.

What we do

We interview buyers, prospects, and former customers in your market, and review what they tell us alongside your pipeline and win-rate data.

The aim is to locate where the go-to-market is underperforming, whether in positioning, pricing, targeting, or execution, and to show the evidence behind each finding.

Who it is for
B2B technology companies whose growth has slowed, or whose leadership wants an independent view before committing to a plan.
You receive
  • A diagnostic report
  • The evidence behind each finding
  • A short list of changes, in order of expected impact
Useful when
  • Before annual planning
  • After a leadership change
  • When growth stalls without an obvious cause

How it works

How the diagnostic works.

  1. 01

    Question

    We agree what you need to decide and which parts of the market to cover.

  2. 02

    Interviews

    We interview buyers, prospects, and former customers.

  3. 03

    Data

    We review what they tell us alongside your pipeline and win-rate data.

  4. 04

    Findings

    You receive the report, the evidence, and a short list of changes in order of expected impact.

Findings you can check.

Every finding comes with the evidence behind it. Each deliverable is reviewed twice before release: by our research quality team, which reports directly to our chief executive, and by a senior researcher who did not work on the project.

Read our standards

Questions

Common questions.

  1. What does a GTM diagnostic cover?

    Positioning, pricing, targeting, and execution, as buyers, prospects, and former customers see them, and as your pipeline and win-rate data show them.

  2. What do you need from us?

    Your pipeline and win-rate data, and the decision you are trying to make. We run the interviews.

  3. How is this different from win-loss analysis?

    Win-loss analysis follows individual deals over time. A GTM diagnostic looks across your market at one point in time to locate where growth is being lost.

Growth Intelligence

Related services

Tell us which decision you are trying to make.

A pricing change, a competitor you keep losing to, a segment you want to enter. Start there, and we will tell you what evidence would settle it.

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