Account Intelligence
Priority accounts deserve more than a list of names and a technology export.
- What we do
Our researchers build a current view of each priority account: the initiatives under way, what might prompt a purchase, who is involved in the decision, the technology already in place, and likely timing.
Each account is summarized in a brief written for the people who will use it, and refreshed on a cycle we agree with you.
- Who it is for
- B2B technology companies running named-account programs, entering a new segment, or planning for a small number of large deals.
- You receive
- Researcher-written account briefs
- Refreshes on an agreed cycle
- A format your account teams can use
- Useful when
- You are running a named-account program
- You are entering a new segment
- You are planning for a small number of large deals
How it works
How account intelligence works.
01
Accounts
You share your priority accounts and what your teams need to know.
02
Research
Our researchers build a current view of each account.
03
Brief
Each account is summarized in a brief your account teams can use.
04
Refresh
Briefs are refreshed on the cycle we agree.
More than a list of names.
Briefs are written by researchers, not exported from a database. Each deliverable is reviewed twice before release: by our research quality team, which reports directly to our chief executive, and by a senior researcher who did not work on the project.
Read our standardsQuestions
Common questions.
What does an account brief cover?
The initiatives under way, what might prompt a purchase, who is involved in the decision, the technology already in place, and likely timing.
How often are briefs updated?
On a cycle we agree with you.
How is this different from a data provider?
Data providers supply lists and technology exports. Our briefs are written by researchers and describe what is happening inside each account.
Growth Intelligence
Related services
Tell us which decision you are trying to make.
A pricing change, a competitor you keep losing to, a segment you want to enter. Start there, and we will tell you what evidence would settle it.
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