Buyer & Reference Interviews
Vendor-supplied references tell you what the vendor wants you to hear.
- What we do
We find and interview buyers and users of the products you are assessing, sourced independently of the vendor, so you hear from customers the vendor did not choose.
We can also run vendor-nominated reference calls to your guide, so every reference is asked the same questions.
- Who it is for
- Analysts and research teams preparing vendor assessments, market guides, and competitive rankings in B2B technology.
- You receive
- Interviews with buyers and users of each product in scope
- A structured summary against your evaluation criteria
- Recordings and transcripts on request, where the interviewee consents
- Useful when
- You are preparing a vendor assessment, market guide, or competitive ranking
- Vendor-supplied references are all you have for a product
- You need the same questions put to customers of several vendors
How it works
How the interviews run.
01
Criteria
You share the products in scope, your evaluation criteria, and your interview guide.
02
Source
We find buyers and users of each product independently of the vendor, and screen each one on a call.
03
Interview
Interviews follow your guide. Vendor-nominated references can run alongside, to the same guide.
04
Summarize
You receive the interviews and a structured summary against your criteria.
Independent by design.
Interviewees are sourced without the vendor's involvement, and conflict checks run on every project. Research carried out for one client is never shared with, or reused for, another.
Read our standardsQuestions
Common questions.
How do you find buyers without the vendor's help?
Through our network of vetted technology leaders, most of them buyers, and through targeted recruitment. Every interviewee is screened on a call.
Can you also run the vendor's own references?
Yes. We run vendor-nominated reference calls to your guide, so they can be compared with the independent interviews.
Do you work for technology vendors?
Our Growth Intelligence practice runs research for technology companies. We do not advise them on analyst relations or analyst evaluations, and research carried out for one client is never shared with, or reused for, another.
What does the summary look like?
A structured summary against the evaluation criteria you set, with the interviews behind it.
Expert Intelligence
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